One of the recurring themes I embrace here in my section of Keyboard Culture is that of making environmental reform and tackling the global climate crisis a cultural effort. People must enjoy living greener and embracing change before a meaningful transformation will occur.
This is the lesson of both the Green For All initiative and the Solar Richmond program, two efforts which connect people with their planet to yield profitability, the triple bottom line. In my previous posts, I have shared video content with you to emphasize the point that a sustainability plan for non-profits can be an excellent starting point in the larger effort to effect cultural change. Now, I’d like to share a long-form video with you regarding the Unified Earth Theory.
[youtube.com/worldeconomicforum under 2008 annual meeting you will see a video with Unified Earth Theory in the title]
http://youtube.com/watch?v=4LfNXPkzMb0
Over an hour in length, this video from the 2008 annual meeting of the World Economic Forum, The Power of Collaborative Innovation, summarizes the stakes and solutions beautifully. I can’t encourage you strongly enough to watch it right away. It explains the Unified Earth Theory, which extends the triple bottom line of sustainability for the whole globe.
You may wonder, though, how a conference on another continent bears on the Green For All initiative and its featured program, Solar Richmond. The answer is simple. Both of these important efforts link economic success with the environment. That’s the triple bottom line.
The parallel goes deeper, though. Green For All and Solar Richmond are a textbook sustainability plan for non-profits. In fact, I would be hard pressed to find a better example of the right way to begin. After all, it’s difficult to encourage people to reduce, reuse and recycle if their every waking hour is focused on avoiding eviction from their home or, worse still, starvation!
Sustainable Justice For All!
Corbett Kroehler
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