For months now, I have wondered when the world would see the greatest impact from Al Gore’s work since leaving public office. His sharing of the 2007 Nobel Peace Prize with the United Nations Intergovernmental Panel on Climate Change focused a great deal of attention on global affairs and rightly so. We also must remember the answer to the earlier question which came from his brilliant film: “Did Al Gore win an Oscar AND an Emmy?”
That would be a yes, my friend!
Let’s cast aside cynicism about global warming for a moment and focus on the entertainment value of Al Gore’s work. After all, if we are to mollify the climate crisis, we need the participation of a large segment of the population of every nation on earth. In order to leverage that many people, we must make the process cultural, entertaining, even.
Well, since the former Vice President is not a household name per se, how do we accomplish this? We don’t have to worry about this challenge because he is doing it for us. Yes, a new section of the Al Gore global warming website at WeCanSolveIt.org has gone live and features the first of what promises to be a series of excellent public service announcements. You can access this superb content for free at
http://www.wecansolveit.org/anthem
Although more popular now than he was as Vice President or a member of the United States Congress, Mr. Gore does not fit the profile of a Hollywood star. How, then, did Al Gore win an Oscar and an Emmy in a year’s time? His application of a network of brilliant friends is the reason.
The public service announcement mentioned earlier is narrated by William H. Macy, a powerhouse character actor with a distinguished career. Parenthetically, my favorite television performances of his came during the early years of the hit series ER and my favorite film performance is a tie between Pleasantville and The Cooler – all very much worth a DVD rental.
The key to the genius of how the Al Gore global warming website WeCanSolveIt.org is marketed lies in the imprimatur of Al Gore but the absence of his face. WeCanSolveIt.org uses Emmy and Oscar winners to convey the urgent call to action. This makes the work all the sweeter for me because Al Gore’s talented friends rank among my favorite public figures and their message is just what this global warming expert ordered.
Sustainable Justice For All!
Corbett Kroehler
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