In February of this year, my wife Catrin and I had the great pleasure and privilege of traveling to Adelaide, Australia for the third International Solar Cities Congress. Living in Florida as we do, we assumed that we could tolerate the arid summer weather which the state of South Australia had in store for us. We were wrong.

As it turned out, the damage to our planet’s ozone layer, which received so much attention during the 1980’s and was supposed to be ameliorated by the global ban on chlorofluorocarbons (CFCs), has left a lingering effect Down under, oppressive solar radiation. As a result, although we managed to arrange our schedule so that we saw many wonderful sites and sounds, we also spent much more time indoors than we originally had planned.
Our extended internment led us to ponder the question of indoor air quality and the pros and cons of green buildings. After all, the harsh conditions which the future holds in this era of global warming will drive us inside buildings with increasing frequency. The good news is that the construction industry has an indoor air quality certification system. Now, the time has come for all new buildings to abide by it.

The additional good news is that we have options such as living green paint which help us keep indoor air quality high while providing attractive colors. The Freshaire Choice from Imperial Chemical Industries Limited is the first residential, tinted paint to be certified by GREENGUARD.org as having zero volatile organic chemicals and being suitable for use indoors.
This is very important because when we balance the pros and cons of green buildings, we must take into account indoor air quality certification. After all, our bodies only are as clean as the air we breathe.
I congratulate the team at The Freshaire Choice for their achievement and the leadership role they play in driving an important reform. Volatile organic chemicals destroy our planet’s ozone and are none to good to breathe, either. That’s what I call living green paint!
Sustainable Justice For All!
Corbett Kroehler
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