I was born in 1969, around the same time as the first human set foot on the moon, and I can remember the days when the job of retail sales clerk required specialized training. As a boy, I can remember visiting an appliance shop with my parents and the need for an assistant manager to be called in order to answer questions of any substance.
During the last 20 years, the industrialized world has trended away from such core competencies in favor of cutthroat retail skirmishes. This change has helped keep prices low but customer service even lower. The good news in this age of global warming is that renewable energy technologies, especially solar, are unforgiving types of merchandise. They demand a competent, well trained sales crew. So, we are left with a question: as more people buy photovoltaic products, for their home, car, bicycle, etc., is the retail community ready?
My assertion is that it is not. In fact, despite great strides in design and manufacturing techniques, solar technology can be complex to install and utilize. At the same time, everyone who cares about energy independence, the environment, job creation and sustainability hopes that people buy photovoltaic products with growing rapidity.
I smell opportunity!
A basic tenet of success in capitalism is to find a need and fill it. Well, I am telling you, my friend, that there is a need right now for specialized knowledge in the area of solar energy, a need which only will grow as consumers buy photovoltaic products more commonly, as global warming worsens and people worry more and more about energy security.
If you have not considered working in the renewable energy sector, give it serious thought. It is a growth industry and jobs which require specialized knowledge are more likely to offer good benefits. With a career in solar, you could encourage people to buy photovoltaic products and watch your prospects brighten with each new dawn. That’s an improvement which even global warming would struggle to impede!
Sustainable Justice For All!
Corbett Kroehler
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