The Two Percent Solution initiative from the Sierra Club was launched several years ago. At the time of its unveiling, the figure of a reduction in global greenhouse gas emissions of two percent per year was correct if we need to arrive at a comprehensive drop of eighty percent by the year 2050. Since emissions have risen in the intervening years rather than fallen, we now need to reduce by three percent. Nevertheless, the principles which undergird the initiative are sound and worthy of attention.
The goods news is that the intensity of the efforts of the leadership of the Sierra Club has increased at the same time and the Two Percent Solution now has multiple celebrity endorsements from luminaries such as David Strathairn, Danny DeVito, William Shatner and Missy Higgins.
I commend everyone involved for the great strides made so far and for proving to the skeptics that perseverance pays when it comes to combating global warming. To learn more and view the current roster of celebrities who have lent the power of their name and likeness to the Two Percent Solution, please visit
http://www.sierraclub.org/twopercent
Fomenting the Triple Bottom Line
Corbett Kroehler
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