Despite important gains in energy efficiency through the Energy Star program, Americans cause more air pollution per capita than their counterparts in most every other nation. As consumption patterns shift, the lead position in this ignominious category may change but what is unlikely to alter anytime soon is the love of the personal automobile on the highways and byways of the United States.
Even after suffering through more than a year of record petroleum prices, much of American popular culture is steeped in the driving experience since Yankees invented the mass production automobile and because of our pioneering spirit. However, since Americans produce 25% of the world’s pollution and 40% of that comes from transportation, we will not tackle global warming in a meaningful way until we learn to harness sustainable locomotion.
Fortunately, government bodies, business groups and blocks of citizens are taking steps to help everyone drive in a manner which is economically and environmentally sound – or at least better than the old ways. A leader in the campaign to help Americans be more green is the Alliance of Automobile Manufacturers with its EcoDriving USA campaign.
Comprised of 9 of the world’s largest automakers, the Alliance of Automobile Manufacturers has gained significant traction, pun intended, in helping drivers understand that embracing sensible driving and maintenance practices is easier than they may think.
The EcoDriving USA website has several handy features which make it easy for drivers to go green, or at least clean up their act, including a flyer with more than a dozen tips in the categories of driving practices and maintenance practices.
My favorite part, though, is the endorsement of the campaign by high-profile individuals, including several governors. Greening the American roadway will be no easy task but the EcoDriving USA campaign from The Alliance of Automobile Manufacturers represents a commendable first step which I am happy to recommend to you. Even if you do not live in the United States, you can benefit from much of the information contained at
EcoDrivingUSA.com
Point your web browser there today!
Fomenting the Triple Bottom Line
Corbett Kroehler
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