When Jim Griffin and I created the Green Earth Expo, our vision was to bridge the gap between environmentalism and consumerism, to act as a nexus in which consumers who want to go green can meet vendors with green products and services who need more customers.
We hit the mark!
The Green Earth Expo was a successful culmination of the vision, as evinced by the feedback we received from exhibitors. Several of them told us that the quality of visitor which we attracted to the event was among the most receptive to their message they had seen in recent memory.
That made me smile!
In terms of our overall impact on commerce in the United States and around the world, though, the results of the Expo were middling. So, my good friend Jim Griffin has taken the vision which he and I originally conceived in a telephone conversation in February of 2007 and built upon it. The result is the United We Stand Expo, slated for August of 2009 in Washington, DC.
Jim’s move from Orlando to Washington is based on what I like to call version 2 of our vision for effecting real change in the green movement and it is based on a quest to create green jobs not unlike the good deeds of Van Jones and the Apollo Alliance.
Next time, I will share with you a telephone interview which I conducted with Jim in which he describes the United We Stand Expo and how it fits within the new partnership which he helped to form, Project Green America.
Fomenting the Triple Bottom Line
Corbett Kroehler
griffin photo: Julie Copeland
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