Confronting Climate Change. Helping Communities. Conserving Biodiversity.
Last time, I told you about the Genesis Forest Project. I continue grinning from ear to ear whenever I ponder the broad ramifications. Then, I factor in adherence to the Climate, Community and Biodiversity Standards of ClimateStandards.org and nearly do a cartwheel. After many years of apathy toward global warming by most members of the business community, the climate crisis is gaining significant traction.
ClimateStandards.org is an alliance of key polluters, environmental advocates and researchers including such big names as British Petroleum, the Nature Conservancy and the Center for International Forestry Research (CIFOR). Together, this alliance has created the Climate, Community and Biodiversity Standards. An impressive set of methodologies which evaluate land-based carbon mitigation projects in the early stages of development, the specific requirements call for participants to:
• Identify projects that simultaneously address climate change, support local communities and conserve biodiversity;
• Promote excellence and innovation in project design; and
• Mitigate risk for investors and increase funding opportunities for project developers.
What a powerful combination!

Naturally, I advocate strongly for everyone to embrace energy efficiency as my wife and I have and then purchase carbon credits for the rest. However, as our choices among carbon credit providers grow, we now have a layer of protection against substandard or myopic projects which sequester carbon but do little to assist local communities, create green jobs or foment innovation in the low-carbon economy.
Even if you do not own a Hyundai Genesis, you can offset the carbon emitted by your driving through Hyundai’s partnership with CarbonFund.org in which the Genesis Forest Project is the recipient of the proceeds of offsets purchased. That project adheres to the Climate, Community and Biodiversity Standards of ClimateStandards.org making the entire project a deep, lovely hue of green.
Keep at it, folks! You’re doing great!
Fomenting the Triple Bottom Line
Corbett Kroehler
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