As a Floridian, I am well versed in the fact that drinking orange juice can be a very healthy habit. What’s more, one of the leading providers of orange juice to North America is based in Florida, Tropicana. When I visit my local supermarket, the only brand of orange juice I purchase on a regular basis is Tropicana.
Imagine my surprise when I discovered a wonderful paragraph along the top of my orange juice carton heralding the Rescue The Rainforest campaign from Tropicana and Cool Earth! Wow! For each carton of Tropicana Pure Premium orange juice in select sizes, along with several other sizes and varieties, consumers can save 100 square feet of rainforest through Cool Earth. There is no additional cost involved. Consumers simply visit a special website to enter the code printed on their carton and the rainforest is saved.
This is a fabulous effort with the potential to save many hundreds of acres of rainforest through the good deeds of the Cool Earth organization. If you purchase orange juice at the supermarket, watch for the specially marked cartons of Tropicana Pure Premium. If orange juice is not on your weekly shopping list, it should be. Not only is this fresh beverage highly nutritious, now your purchase can help save vital rainforest.
The promotion continues through the end of calendar year 2009. You’ll find all of the details at
TropicanaRainForest.com
Fomenting the Triple Bottom Line
Corbett Kroehler
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