It is a well known fact that children are highly impressionable. It is an equally well known fact that children can be difficult to ignore. Hence, a well established method of advertising which has the goal of compelling parents to purchase specific wares for their children is to target those children with persuasive advertising.
The same principle can be used to effect the cultural change needed to reverse climate change in meaningful ways. For this reason, I am delighted to share with you the web address of
KidsForSavingEarth.org
Children have an inherent sense of right and wrong when it comes to the plight of those less fortunate than they are. What’s more, growing in frequency and intensity throughout the developed world, reaching children with environmental messages can have far greater impacts than even a few years ago.
For all of these reasons and more, I commend KidsForSavingEarth.org to your attention. Share it with every youngster in your circle of friends and family and marvel at the green results.
Fomenting the Triple Bottom Line
Corbett Kroehler
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