Just like with other successful movements of social change over the centuries,
in the battle against global warming solidarity is key. It is for this reason
that I support the fine work of multiple environmental organizations with my
time and money. Specifically on the subject of global warming, cultural change
and the urgent move toward a low-carbon economy, few organizations have a more
targeted message than 350.org
It was the good folks at 350.org who inspired the TckTckTck campaign designed to
encourage politicians and climate negotiators to attend to their duties with the
urgency which global warming deserves. With the capable assistance of Young
Friends of the Earth Europe, the world’s largest human exclamation point was
formed in Bonn, Germany on June 6 to help drive home the point that no global
warming treaty which commits humanity to an atmospheric carbon count of greater
than 350 parts per million is acceptable.
The subtitle of the photograph?
Survival Is Not Negotiable!
Now, 350.org and their allies have embarked on a new mission. You see, the Kyoto
Protocol, to which the government of the United States committed itself but then
never ratified, is up for renegotiation. The earlier version was helpful but the
largest polluters barely have begun to address their pollution levels with any
meaningful effect. So, the job of convincing all of the negotiators that we need
a treaty which brings us to 350 parts per million falls to the people.
Hence, I am pleased to share with you the International Day of Climate Action
from 350.org. Scheduled for October 24, 2009, this watershed moment constitutes
a genuine opportunity for environmentalists and concerned citizens everywhere to
add their voice to the choir of people demanding real reform of greenhouse gas
emissions.
Unlike Earth Day and similar events, which all are important but can lack a call
to action, the International Day of Climate Action has been announced with
significant tools to find action events near where you live or recruit others to
assist you with an action which you yourself have decided to sponsor.
I am very proud to share this information with you and encourage you to watch
the kickoff video from 350.org because it makes the case very well for genuine,
immediate and global action. The URL is
350.org/video
Fomenting the Triple Bottom Line
Corbett Kroehler
jpg source actnow09.eu
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