I repeat the lesson of cultural change in the larger effort against global
warming so often that I reasonably could be accused of redundancy. It’s just
that important. So, when I note significant changes or tools to effect
significant change, I must share them.
The good news is that awareness of the need to conserve energy has undergone an
inspiring resurgence in recent months, coinciding, I’m sure, with the
inauguration of President Barack Obama. For example, the Sears Tower in Chicago,
Illinois, which already meets stringent requirements for LEED certification from
the US Green Building Council, has been targeted for a broad reduction in its
base consumption of electricity of more than 75%! Wow!
Here’s what John Huston of American Landmark Properties, representing the
partnership that owns the Sears Tower, had to say...
“Sears Tower, an iconic structure that defines the city’s skyline, will
undergo a groundbreaking transformation that creates economic growth with
positive impact on our environment, leaving a lasting legacy for future
generations. As the stewards of this icon, we take seriously our responsibility
to make it relevant and successful, and the changes made and benefits realized
through the bold sustainable initiatives at the tower serve as an example that a
sustainable future is more than a concept, it is within our reach.”
Adrian Smith, a partner in AS+GG, the architectural firm involved in the refit,
added...
“Our goal in the Sears Tower greening project is to create a holistic
approach that integrates high-performance building technologies and design
strategies for maximum energy efficiency. In the process, we hope to set a
benchmark for how high-rise buildings throughout the world can limit their
impact on the environment.”
So, how can we go about perpetuating the positive attitude toward conservation
which is exemplified by the Sears Tower project? Online tools such as
TogetherGreen.org from the Audubon Society can be very helpful. Assisting people
with projects in four categories, LeadGreen, GrowGreen, BeGreen and GoGreen,
TogetherGreen.org is a powerful source of information for people initiating
green projects and seeking green projects.
I extend a hearty round of thanks to the Audubon Society for creating and
maintaining this site. If you plan to start a green project or wish to volunteer
on one in your area, TogetherGreen.org is a solid place to begin.
Fomenting the Triple Bottom Line
Corbett Kroehler
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