On June 18, 2009, Deutsche Bank launched a most laudable addition to the skyline of Manhattan, its giant carbon counter. Located in the heart of New York City at the corner of 33rd Street and 7th Avenue, the giant carbon counter operates 24 hours a day, every day to remind us of just how unspeakably large the quantities of carbon which humanity spews into the atmosphere truly are.
Deutsche Bank’s Climate Change Advisors worked with a team of scientists at the MIT Joint Program on the Science and Policy of Global Change led by Ronald G. Prinn, Professor of Atmospheric Science and Director of the Center for Global Change Science at MIT, to develop the algorithm that drives the carbon counter. What’s more, all major greenhouse gases are counted in the calculation and the algorithm which runs the counter is updated on a monthly basis to assure accuracy.
Two recurring themes which I utilize here on Keyboard Culture are the need to reduce carbon emissions and the urgency of effecting cultural change if we truly hope to combat global warming in time to save millions of lives and countless endangered species from extinction. Deutsche Bank’s fabulous carbon counter achieves both in a single, glorious project.
It is true that energy is spent in order to transmit the vital message of the carbon counter but the news is carbon-neutral through the use of carbon offsets. Moreover, Deutsche Bank as an institution works hard every day to assist its clients in investing billions of dollars of capital in low-carbon alternatives. You can learn much more about the fine work of Deutsche Bank in sharing its urgent message on the project website. There you also can download the desktop widget which allows you to track the huge number displayed on the counter without being present in New York City. The URL is
know-the-number.com
With more projects like the carbon counter from Deutsche Bank, humanity is chipping away at our vast indifference toward pollution and climate change!
Fomenting the Triple Bottom Line
Corbett Kroehler
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