Do you read Colette Chandler’s writings here on Keyboard Culture? If you do not, I strongly recommend that you begin doing so immediately. You’ll find the link along the right margin of my column. The name is Green Marketing .
Colette and I have shared real estate here on KBC for quite some time and recently have begun collaborating offline. At the same time we formalized the crossover between our two columns, Colette initiated coverage of the topic of green washing.
It’s a really big deal which we in the environmental community must explain adequately, lest two undesirable consequences come to pass:
1) Our credibility is damaged because consumers who seek an unbiased opinion about a company’s green initiatives distrust us; and
2) Those who engage in pernicious green washing score significant victories.
Here, then, is my take. The term green washing means:
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